“Before U Know It” is the fourth single from Adam Tenstas critically acclaimed debut album “It’s a tensta thing”. The track, which is actually a remix, has been on heavy rotation on the radio for a while and now the video is finally out. His last video “My Cool” was on MTV’s list over the 100 best videos of 2007 so of course the expectaions on this video was high.
The video is directed by Marcus Lundin and countinues in the same 80′s-neon-theme as “My Cool”. The video is a big step forward and is definitely on of the coolest I’ve seen from a Swedish rapper.